November 2025

STEAM, AIR, AND HOT WATER EDITION

Understanding ARMADA℠ With The Healthy Hot Water Webinar Series


Don’t miss our second installment of the Armstrong Hot Water Group’s year-long webinar series, Digital Solutions for Healthy Hot Water. Our next webinar entitled “Back to Basics with The Brain®” is scheduled for December 9, from 2:00-3:00PM EST. In this session, we’ll take a deep dive into our industry-changing digital solution – The Brain® Digital Recirculation Valve. We’ll cover:
  • Digital mixing valves versus thermostatic mixing valves: how is the central water temperature control market segmented, and what is our message to them?
  • Standards and approvals that drive DRV business
  • Our digital competitors: Who are they? How do we sell against them?
We opened the series with “Healthy Hot Water Systems” on September 23rd. A recording of the webinar is available here.

We take a systems approach to Hot Water for People with our ARMADA℠ brand. Remember, ARMADA℠ is not a product to sell, but a foundation of a core system of operation principles based on the four pillars most important to a healthy hot water system: infection control, scald protection, regulatory compliance, and sustainability.

Our product solutions can perform independently or collectively in a wide range of institutional applications to build a healthy hot water system. While each product is independently identified (The Brain®, Digital-Flo®, Nanobubble Generator, etc.), ARMADA℠ is the brand that unites them.

Register now for the December 9th webinar. We’ll get back to basics with The Brain® as we explore its essential role in a healthy hot water system.

Contacting Armstrong Hot Water Group

As a friendly reminder, the Armstrong Hot Water Group has re-structured important contact information as follows: If you’re unsure who to send your request to, please email hotwater@armstronginternational.com and Tina or Courtney will direct you to the right individuals.

A Quick Guide To The Brain® Package Options


The Institutional Hot Water Sales team has produced this Quick Reference Guide that outlines the price-to-effort ratios for assembling and installing the various package options for The Brain® DRV, including the valve itself, DRV-R units, and DMC Flex/standard DMC mixing centers. The guide compares each configurations’ number of parts, length of copper piping, and amount of structural material required, and offers insight into how complexity scales with installation effort. This guide can also be used to help demonstrate the different price point options based on an end user’s budget. Regardless of the customer’s ultimate selection, each package is made with care by our Hot Water Production team.

Sales Support For Healthy Hot Water Solutions

What is ARMADA℠? What does ASHRAE 188 entail, and how can I support my customer to achieve compliance? These and other key questions are addressed in the newly launched Rep Sales Support page for Healthy Hot Water, available in the User Portal. This resource hub is designed to enhance your understanding of healthy hot water systems and equip you with the tools needed to support your customers effectively.

Upcoming Price Adjustment – Effective February 2

We want to inform you of an upcoming adjustment to our pricing structure. Beginning February 2, we will implement an average price increase of 6–6.5% across all product groups. This change reflects ongoing market conditions and our commitment to maintaining the quality and reliability you expect from us.

To support a smooth transition, we will distribute updated price books one week prior to the effective date, ensuring you have ample time to review the changes.

As in previous years, we will continue to honor existing active quotes for 30 days following the price adjustment. This grace period is designed to help you manage current projects and budgets with confidence. Additionally, as part of this update, we will be returning to our standard discount structure. These discounts were temporarily modified in May due to tariff-related impacts, and we’re pleased to reinstate them as conditions have stabilized.

We appreciate your continued partnership and are here to support you through this transition.  

Check Out This Upcoming Learning Opportunity

Steam System Utilization & Energy Management Seminar – November 18-19

During this two-day seminar, Armstrong experts will share in-depth knowledge, experience, and insight of thermal utility solutions.

High Achiever


 
Congratulations to Graft-Pelle for achieving the second consecutive Highest Sales Over Forecast award for fiscal 2025! Matt Nowak and Mike Calogero presented the award to Jordan and Wayne Greenwell of Graft-Pelle.

Heat Transfer Fall Rep School A Success


 
We had a great class of representative students that attended our Fall Heat Transfer Rep school. The 2 ½ day school included a plant tour and a coil measuring exercise that offered a short and focused hands-on experience that transforms salespeople into superstars. Those experiencing our Granby, Canada facility tell us they see our quality and realize they can easily add heat transfer sales to their existing efforts. Thanks to everyone for attending!

It’s Unit Heater Season


 
Colder weather is here and that means it’s Unit Heater season! Now is the time to talk to your customers about heating deficiencies in their facilities. Standard units are available to ship within 5 to 10 days. You can configure your own using the C1 Configurator and take advantage of our Quick Ship program to get a leg up on the competition. Connect with your customers today so you can solve their heating problems tomorrow.

Holiday Transportation Schedule

The holiday season is right around the corner. Please make note of these transportation carrier and Armstrong office closures as you plan for shipments:

Thanksgiving Week
  • Wednesday, November 26 – Normal business hours for all carriers. UPS Next Day Air packages will be scheduled for delivery Friday, Nov. 28. UPS 2nd Day Air will be scheduled for delivery Monday, Dec. 1st.
  • Thursday, November 27 & Friday, November 28 – Armstrong North America also closed
Christmas Week
  • Tuesday, December 23 – Normal business hours for all carriers. UPS Next Day Air packages will be scheduled for delivery Wednesday, December 24. Orders for NDA should be in by Noon EST.
  • Wednesday, December 24 and Thursday, December 15 – Armstrong North America closed
  • Friday, December 26 – Normal business hours for all carriers

Active Promotions

Spark sales with the Armstrong Healthy Hot Water Systems sales promotion and the ANG Customer Trial with Delayed Billing going on now.

Armstrong in the News

Armstrong was featured in the latest issue of HPAC Engineering. The article highlights the value of a comprehensive Water Safety Management Plan and the four key pillars of healthy hot water system: infection control, scald prevention, compliance, and sustainability. 

Armstrong Contact List

The Armstrong Contact List is regularly updated. Please reference the latest Contact List located in the Armstrong User Portal

Take A Second Look

Did you miss an issue of perform or would you like to go back and read a story again? Check out our archive of past issues.

Upcoming Training Events:

Mark your calendars for these upcoming events at the Armstrong North American Learning Center. Click on the dates below for event details and to electronically register. Contact Michelle Morrill with any questions.

Monthly Steam Training:

Click below for event details and registration.
2025 Steam Training Dates have been scheduled. Click here to register.

 

STAY CONNECTED WITH ARMSTRONG

Get social with Armstrong through a variety of our online social media tools. YouTube, LinkedIn and Facebook allow us to share information with you quickly, and some give you the option to engage in a real-time conversation with us. Our YouTube channel offers quick access to many videos and links to more information. We hope you’ll join us!
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Armstrong International
816 Maple St
Three Rivers, MI 49093