August 2025

STEAM, AIR, AND HOT WATER EDITION

Discover The Future Of Healthy Hot Water Systems – Join Our Webinar!

Join us for an exclusive webinar on Healthy Hot Water Systems, on Tuesday, September 23 from 2:00 to 3:00 pm EDT. We’ll explore how Armada’s digital solutions are reshaping the mechanical room. This session is designed for North American Representatives seeking smarter, safer, and more sustainable hot water strategies. This session will equip you with the insights and tools to lead with confidence and elevate your conversations with customers. Register to attend our live webinar. 

What You’ll Learn:
  • The Four Pillars of a Healthy Hot Water System: Scald Protection, Infection Control, Compliance, and Sustainability
  • Why system solutions outperform individual product pitches
  • A renewed focus on The Brain® and its role in digital hot water control
  • How reps and ATMs can effectively engage with consulting engineers

ARMADA℠: The Key Pillars Of A Healthy Hot Water System

A recent article penned by our very own Brian Armstrong was featured in Facility Executive. The article highlights the value of a comprehensive Water Safety Management Plan and outlines the four key pillars of ARMADA℠ infection control, scald prevention, compliance, and sustainability. You can check out the article here and take a deep dive into the four pillars to learn how the principles behind each ARMADA℠ pillar can be leveraged to promote a healthy hot water system.

Armstrong Nanobubble Generator Sales Promotion Updates

The Armstrong Hot Water Group would like to remind you that the ANG Healthy Hot Water gift card promotion and the ANG Customer Trial with Delayed Billing program have recently been revised. Some noteworthy updates include an added case study incentive to the Healthy Hot Water promotion, and a term extension in the Delayed Billing program. For complete details, please see the Rules of Engagement for the Healthy Hot Water Promotion and the Terms and Conditions of the Delayed Billing program. Happy selling!

Armstrong User Portal Update

The Armstrong User Portal is expanding to include knowledge and training on various products and markets. We are working to compile all sales support resources within a central location of the User Portal to become your one stop shop for all Armstrong resources related to that industry, product, or service. This includes webinars, brochures, competitive landscapes, and new content in development.
 

The first release is the Food and Beverage market section. Within this section, you’ll find the representative playbook, products, services, and resources that support this market. Please take a moment to check it out!
 

Armstrong General Store Now Open


We’re thrilled to unveil the Armstrong General Store – your new one-stop shop for all things branded Armstrong! Whether you're gearing up for a trade show, looking for the perfect team gift, or just want to show off your Armstrong pride, the store has you covered.

We’ve partnered with TagSwag, our new preferred corporate merchandise vendor, to bring you a more streamlined, brand-consistent, and exciting shopping experience.

This partnership ensures:
  • A wider selection of high-quality items to fit any budget, style, and season
  • Consistent use of Armstrong International branding
  • Simplified ordering and fulfillment
  • Armstrong General Store Virtual Gift Cards – perfect for customer recognition, team rewards, or just spreading a little Armstrong cheer. Easily order virtual gift cards by clicking here.
The Armstrong General Store currently features premium Armstrong-branded merchandise in a variety of price points – from apparel and drinkware to office essentials and accessories. The webstore will also be refreshed seasonally, so check back often for new items. The Armstrong General Store can be accessed directly from the link above or by visiting your User Portal.

For special requests like trade show giveaways, special event merchandise, or bulk orders (e.g., golf balls, pens, notepads, etc.), please contact Michelle Morrill or Jamie Bloss directly for assistance. These items are treated differently from apparel and will not be available on the webstore although TagSwag will still fulfill as necessary.

Easily check out and pay with your company credit card or personal card anytime, from anywhere, and directly ship to your desired address.

This is more than just a store — it’s a celebration of our brand and the people who make it great. So go ahead, explore the store, grab your gear, and wear Armstrong with pride!

Coming Soon

The Armstrong International - Humidification Group and New Product Development teams are hard at work in the lab on some big projects. Stay tuned for what’s to come in the months ahead!

Save The Date

Do you want to be a Heat Transfer superstar? Then join us for our Armstrong Heat Transfer Representative School to be held October 6-8! We will be staying at the beautiful Château Bromont which is located at the foot of Bromont mountain in southern Quebec. Those who participated in last year’s fall school will attest to the spectacular display of fall foliage. Classroom learning culminates with a factory tour and coil measuring contests. Come meet the Heat Transfer team and learn how you can increase your sales through advanced heat transfer knowledge!
 

Armstrong Steam & Condensate Representative School Update

We received a great response for the Armstrong Steam & Condensate Representative School that will be held September 8-12 at our North American Learning Center in Three Rivers. While the school is now filled, please contact Jeremiah Mastny if you know of others that are interested in training.

Register Now For The VERIS Flow Academy


Register now to attend the highly anticipated VERIS Flow Academy in beautiful Frederick, Colorado, October 7-8. This hands-on educational seminar will cover the VERIS Flow Measurement offerings including assembly, demonstrations, and the ease of using transmitters and KEPs as well as customer use and application.  Go with the Flow and measure your success! Contact Jeff Zachary for more information and reserve a spot for your team.

Order Entry Tips And Reminders

Our Three Rivers campus has seen an increase in requests to insure UPS Ground shipments. If you choose to ship prepay and add, we are unable to insure your package. However, we can accommodate these requests if you are shipping collect on an account number. Please make sure to indicate on your PO that you would like your package to be insured and don’t forget to include your account number!
  • COLLECT – YES
  • PREPAY AND ADD – NO

Hot Water Group Contacts Update

As a friendly reminder, the Armstrong Hot Water Group has re-structured some important contact information as follows: For customer service inquiries, please email hotwater@armstronginternational.com.

This email address reaches our customer service team members, Tina Sternbergh and Courtney Kauffman. For product and technical support, please reach out to our Institutional or Industrial Sales and Support teams at one of the following email addresses:

New Rep Onboarding and Orientation

Has your organization hired new Representatives? Or, has a current Representative changed jobs or perhaps retired? We like to keep our records neat and clean, but we need your help. When there are changes in your organization, log in to your User Portal and click/submit the "Employee Onboarding/Offboarding Form" to keep our business systems updated.

When a new Representative is registered, they will automatically be enrolled in Armstrong's Rep Orientation. The rep will be assigned a username and password to access the Armstrong User Portal and Armstrong University as well as be added to our email distribution lists. Please allow up to 24 hours for a new rep account to be created.

You can also use the form to essentially "remove" a departing Representative from Armstrong's records as well. We appreciate your help in ensuring we always have the most up-to-date contact information for your company. If you have any questions or need help in updating your organization's records, please contact us now.

 

As our business grows, naturally so does yours. To fortify our partnership and reinforce our support, we have reenergized and restructured our existing Rep onboarding program to better serve new representatives as they begin their selling journey.

Armstrong’s Rep Orientation will include a targeted Armstrong University® curriculum built specifically for Reps supported by Virtual Knowledge “Check Ups”. Once complete, collaborative in-field mentoring will follow ensuring you can apply knowledge to practice on customer calls. 

Armstrong Contact List

The Armstrong Contact List is regularly updated. Please reference the latest Contact List located in the Armstrong User Portal

Take A Second Look

Did you miss an issue of perform or would you like to go back and read a story again? Check out our archive of past issues.

Upcoming Training Events:

Mark your calendars for these upcoming events at the Armstrong North American Learning Center. Click on the dates below for event details and to electronically register. Contact Michelle Morrill with any questions.

Level 1 Trap Survey Technician Training

September 16-17, 2025

 

Monthly Steam Training:

Click below for event details and registration.
2025 Steam Training Dates have been scheduled. Click here to register.

 

STAY CONNECTED WITH ARMSTRONG

Get social with Armstrong through a variety of our online social media tools. YouTube, LinkedIn and Facebook allow us to share information with you quickly, and some give you the option to engage in a real-time conversation with us. Our YouTube channel offers quick access to many videos and links to more information. We hope you’ll join us!
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Our mailing address is:

Armstrong International
816 Maple St
Three Rivers, MI 49093