March 2025

STEAM, AIR, AND HOT WATER EDITION

Flo-Direct® Is The Choice For Major Beverage Manufacturers

Armstrong Flo-Direct® is a popular choice in bottle-warming and bottle-washing applications for some of the world's largest beverage manufacturers. Have you ever wondered what Flo-Direct® does at a bottling site, and why it is such an integral part of the customer's success? As you can see in this photo and short video clip, Flo-Direct® provides hot water to simultaneously wash and warm the aluminum cans to prevent sweating while the product is packaged.

Over the years, Armstrong has made significant upgrades to the Flo-Direct® system with dew point temperature control and outlet projected temperatures, which allows the Flo-Direct® controls system to automatically adjust the set point temperature of the hot water in response to humidity in the packaging room. The required conveyor length is drastically reduced thanks to this technology, saving the customer valuable floor space and capital investment.
 

The heater featured in this video and pictured above, will soon be retired after a long service life. The customer was excited by the latest control system and features on the Flo-Direct® 2.0 and will replace the existing unit with a brand new one that will soon be shipped by the Armstrong Hot Water factory. Learn more about Flo-Direct® on the Armstrong website.

Leverage Our Knowledge For Webinars And Lunch & Learn Opportunities


Recently, Merlo Energy took advantage of the wealth of knowledge available from the Armstrong Heat Transfer Group by engaging our own Sebastien Guay to host a Coil Failures webinar. Using their marketing prowess, the representative was able to leverage our knowledge and attract customers for this virtual event. The webinar was a huge success and has generated a lot of follow-up interest and inquiries. Customer webinars are a great way to help educate new people as well as serve as a refresher. We’re happy to help you with any of your efforts to educate your customers. Please contact John Bryant or Sebastien Guay and we’ll be glad to help.

Register Now - Heat Transfer Spring Rep School

Armstrong International - Heat Transfer Group Spring Representative School will take place May 5-7 in Granby, Quebec. Start your journey to become a heat transfer expert by contacting John Bryant or Sebastien Guay to reserve your seat. Please note that a passport is required so be sure that yours is up to date.

Price Increase Announcement

Armstrong International will implement a price increase effective March 31, 2025. Armstrong International - Steam and Condensate Group, Armstrong International - Hot Water Group, Armstrong International - Heat Transfer Group, Armstrong International - VERIS Flow Measurement Group, and Armstrong International - Humidification Group will implement an average increase of 4.5%. New Price Books will be distributed no later than March 28, 2025. We assure you that this price increase is aligned with the industry standards and enables us to keep up with rising market costs without compromising on quality.

If You See Something, Say Something

Armstrong has developed a message and communication process with action steps for Representatives and Armstrong employees to follow when encountering misuse, misapplication, misconfiguration, or unauthorized alteration of Armstrong products in the field. Download the Field Sales and Service Communication Process guide and share it with others within your organization. Please contact Mike Calogero or Brian Nixon if you have any questions.

What’s Wrong With This Photo?


The above image shows a flawed DRV Installation. The first representative to reply to hwginstitutional@armstronginternational.com with "What's Wrong" in the subject line and the correct answer in the email wins! The winner will receive their choice of an Armstrong polo or quarter-zip. We'll share the correct answer and the winner in next month's issue. Ready, set, go!

New Lead Times Email For Steam And Condensate

Need a lead time and do not know who to contact? The Steam and Condensate Group would like to announce a new dedicated email for lead time requests.

Please send ALL Steam and Condensate lead time requests to leadtimesatrsc@armstronginternational.com. This email is monitored by our Customer Service/Order Entry team and is the most efficient way to request and secure your lead time.

Also, Armstrong has just released updated Standard Shipping Times for various product lines and products. Please take a moment to download and keep it as a handy reference when placing orders.

Institutional Rep School - Register Now

Register now for the Armstrong Institutional Representative School held on May 19th to the 23rd at the North American Learning Center in Three Rivers.

Get Certified

The ability to accurately evaluate steam trap operation can pay dividends in energy conservation, save countless maintenance hours, and reduce unscheduled downtime in your steam system due to trap failure.
 


 
Become certified by attending one of our 2025 Level 1 Trap Survey Technician Training classes at Armstrong's North American Learning Center in Three Rivers, MI. It will prepare facilities personnel to accurately and efficiently survey steam and condensate utility systems and diagnose root causes of any trap failures.

March 11-12 - SOLD OUT
June 10-11
September 16-17

Armstrong In The News

Armstrong is featured in the latest issue of Buildings magazine. The article entitled “How to Reduce the Risk of Legionella in Hot Water Systems” highlights the role of temperature control, digital recirculation valves and nanobubble technology. View the article and share it with your customers.

Active Promotions

Spark sales with these Armstrong promotions going on now:

Healthy Hot Water Systems ANG Sales Promotion

New Rep Onboarding and Orientation

Has your organization hired new Representatives? Or, has a current Representative changed jobs or perhaps retired? We like to keep our records neat and clean, but we need your help. When there are changes in your organization, log in to your User Portal and click/submit the "Employee Onboarding/Offboarding Form" to keep our business systems updated.

When a new Representative is registered, they will automatically be enrolled in Armstrong's Rep Orientation. The rep will be assigned a username and password to access the Armstrong User Portal and Armstrong University as well as be added to our email distribution lists. Please allow up to 24 hours for a new rep account to be created.

You can also use the form to essentially "remove" a departing Representative from Armstrong's records as well. We appreciate your help in ensuring we always have the most up-to-date contact information for your company. If you have any questions or need help in updating your organization's records, please contact us now.

 

As our business grows, naturally so does yours. To fortify our partnership and reinforce our support, we have reenergized and restructured our existing Rep onboarding program to better serve new representatives as they begin their selling journey.

Armstrong’s Rep Orientation will include a targeted Armstrong University® curriculum built specifically for Reps supported by Virtual Knowledge “Check Ups”. Once complete, collaborative in-field mentoring will follow ensuring you can apply knowledge to practice on customer calls. 

Armstrong Contact List

The Armstrong Contact List is regularly updated. Please reference the latest Contact List located in the Armstrong User Portal

Take A Second Look

Did you miss an issue of perform or would you like to go back and read a story again? Check out our archive of past issues.

Upcoming Training Events:

Mark your calendars for these upcoming events at the Armstrong North American Learning Center. Click on the dates below for event details and to electronically register. Contact Michelle Morrill with any questions.

Level 1 Trap Survey Technician Training

June 10-11, 2025
September 16-17, 2025

 

Monthly Steam Training:

Click below for event details and registration.
2025 Steam Training Dates have been scheduled. Click here to register.

Rep Training Schedule:

Click below for event details and registration.
Institutional Market Rep Training
May 19-23, 2025

STAY CONNECTED WITH ARMSTRONG

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