February 2016

123

Get Ready To Turn Up The Heat This Spring

Spring is right around the corner and the Armstrong Hot Water Group is excited to announce the release of a new range of Digital-Flo Semi Instantaneous steam water heaters. Marketing plans and materials are being finalized now to support the launch of four sizes that will cover both single wall and double wall applications. Look for more information coming soon!

Taking Action With Act-On

Marketing has come along way from the days of sending one-way snail mail and waiting for the phone to ring. Today we are able to initiate targeted, relevant, timely and two-way communications based upon the behavior we observe as customers and prospects interact with our digital communications.

The new Armstrong Act-On marketing software platform enables us to track the interest and engagement of users with our email and digital marketing efforts. Not only are we able to know who opened and clicked through our emails, but we can also identify the precise content they view on our website as well as the time they spend. From this data we are able to qualify their interest in Armstrong and assign a score that helps us further qualify these leads as we initiate appropriate follow-up communications. Act-On is another way Armstrong is supporting you as we take action to close the loop with customers and prospects.

Digital Advertising Campaign Drives 6 Million Impressions

Armstrong is making a renewed commitment to drive awareness among decision makers in key vertical markets including oil and gas, healthcare and higher education through a concentrated digital advertising campaign.

The campaign is driven by the behavior of online users. As users search key words and phrases like “reducing hospital infections” and “gas flow monitoring”, the Armstrong ads will appear across the various websites they visit. Each of the ads will drive click-thru to dedicated landing pages on the Armstrong website where we will track their behavior and trigger corresponding e-mail through our Act-On software marketing platform. The global campaign began in January and runs through June and includes a dedicated placement on LinkedIn. Key geographies including North America, EMEA, China and India are being targeted with more than 6 million impressions being generated in North America alone.

Register Now For The Armstrong Heat Transfer Group School

Interest in the Armstrong Heat Transfer Group Rep School April 25th – 27th is strong and we will be expanding it to accommodate everyone. If you haven’t already registered, please register now by emailing Lynn Hoglund or calling 450-378-2655 ext. 4070. This will be one large school that will span three days. The school will focus on heat transfer installation as well as customer support for heating, cooling, air and liquid heat transfer applications using coils, tank heaters, space heaters and HVAC equipment in the institutional and industrial markets.

Movin’ On Up

We are pleased to announce the appointment of Tyler Segur to distribution manager effective February 1st. Tyler joined Armstrong Service in 2013 in a consulting role with primary responsibilities supporting the Armstrong Water Solutions commission of its first Mobile Superpod. He continued to assist Armstrong Water Solutions as a project construction manager through turnkey installations and O&M services/operations. Please join us in congratulating Tyler on his new role.

Armstrong Hot Water Group - 2016 Webinar Series

The Armstrong Hot Water Group will host a variety of webinars beginning this month. The 30-minute webinar series will cover both institutional and industrial products. The first webinar will discuss the Powers Intellistation with you, our reps. Powers has been advertising the Intellistation through ASPE and we know their rep channels have been aggressively promoting to the consulting engineer community. We have provided a number of comparison documents on Powers in past issues of perform and this webinar will give you an opportunity to ask questions as we discuss this technology with you. Sign up now for our February 19 webinar (9 am or 1 pm) and look for more information on the other webinars coming soon.

Steam Filter Pricing Update

We recently announced the new Armstrong line of stainless steel steam filters that are ideal for filtering steam in pharmaceutical, biotechnology, chemical, electronic and food and beverage applications. Please download the updated pricing sheet for the latest prices.

Steam Help Update

We’ve now serviced more than 1,200 inquiries through the Steam & Condensate Group Steam Help email. We appreciate your use of this dedicated email to assist in submitting your technical questions and quote requests. In our quest to provide you with world class technical assistance, we hope you find it helpful and responsive. Remember, for the fastest turnaround on questions regarding Hot Water products, Humidification products or Armstrong Heat Transfer Group products please contact those divisions directly and they will be happy to assist you.

Save The Date

The Armstrong Humidification and Hot Water Groups will host its rep schools back-to-back during the week of May 16th. We’ll kick off with Humidification on Monday and Tuesday followed by Hot Water on Wednesday and Thursday. While you will likely not attend both schools, we have set it during the same week for your convenience. Look for more details coming soon.

And The Winner Is…

Bob Pahl of Energy West was the winner of the Amazon gift card for answering our survey about perform. Thanks to everyone who took time to share their feedback!

Armstrong On The Road

Association of Energy Engineers GlobalCon – March 9-10 in Boston

Industrial Refrigeration Conference and Exhibition – March 20-23 in Orlando

Save the date for the 2016 ASPE Convention – October 31st to November 1st in Phoenix.

STAY CONNECTED WITH ARMSTRONG

Get social with Armstrong through a variety of our online social media tools. Twitter, YouTube, LinkedIn and Facebook allow us to share information with you quickly, and some give you the option to engage in a real-time conversation with us. Our YouTube channel offers quick access to many videos and links to more information. We hope you’ll join us!